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Golf is no longer only for the elderly.

A new trend of young golfers is emerging both in Korea and abroad.

The industry is booming, and corporations are taking notice, investing in new initiatives to attract the younger generation.

According to research conducted by the Korea Professional Golfers Association (KPGA), there has been a 20% growth in the number of golfers under 40 years old in Korea over the past five year period.

The growth of the younger generation’s interest towards the sport can be attributed to multiple reasons - the expansion of social media platforms and easier accessibility to courses are the two primary contributors.

Millennials are making their presence felt in the golf industry with their innovative and creative takes on golf reels set to trendy tunes. 

Blowing away online audiences with mind-boggling shots on social media reels and hitting a birdie on a Par 4 hole is becoming more and more common nowadays. 

TV shows and YouTubers are coming together to produce an ever-increasing amount of content about golf, this sport is no longer just for the old folks anymore!

Furthermore, golf bags and clubs have become more stylish in recent years, with a variety of colors, shapes and packages to choose from. Golf equipment companies have developed new products that are more user-friendly, lightweight, and offer more design-centered than ever before.

This is because corporations are seeing the potential of the ever-growing younger market and are making an effort to appeal to them. 

With the new and trendy marketing techniques that are designed to target Millennials and Gen-Zers aged between 20 and 30, golf  has been successfully transformed into something much more expansive and far-reaching.

Kakao Group, a major platform corporation based in Korea, launched Kakao Screen in 2020 with eye-catching characters and vivid displays which were not often seen in the traditional golf industry.

This has been well received particularly by the younger generation.

They are also investing in marketing campaigns that feature young, diverse golfers, appealing to the younger demographic by collaborating with so-called teenage brands.

During an interview with Yoon, the founder of the rising golf apparels enterprise 'Monday Flow', she noted that golf courses, clubs and apparel companies have reported a steady rise in sales and revenue, whereas golf equipment manufacturers are observing an upsurge in demand for their merchandise.

This business has incorporated a young and vibrant marketing approach with the use of vivid colors and amusing character designs, resulting in an increase in their sales revenue with an emphasis on young customers.

The game of golf has been drawing in a more diverse set of audience, including women, people from different ethnic backgrounds and those from less privileged households. 

The idea is being shared that anyone should be able to enjoy golf.

Golf is undergoing a transformation. With the younger generation breathing new life into the sport, and with the average age of golfers dropping, the sport is poised for continued growth and success in the future.