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Rumors swirl over Tim Cook’s possible exit as Apple CEO approaches 65

2025.11.16 03:51:15 Dogyung Bae
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[Tim Cook’s book. Photo credit to Pexels]

Speculation is mounting inside and outside Silicon Valley that Tim Cook may soon step down as Apple’s chief executive, as the long-time CEO turns 65 on November 1.

No official statement has been issued by Cook or Apple, but Bloomberg’s Mark Gurman reports that the company has already begun preparing a smooth transition plan for when its leader decides to retire.

Cook assumed leadership from Steve Jobs in August 2011, following a brief period of uncertainty after Jobs’ illness. 

Under Cook’s leadership, Apple has entered its most profitable decade yet. 

Stocktwits estimates the company’s shares have soared roughly 1,800 percent since he assumed the role, and Apple’s market value famously hit $1 trillion in 2018, marking it the first U.S. company ever to achieve this milestone.

Prior to his promotion, Cook served as Apple’s chief operating officer, where he reinvented the company’s supply-chain strategy and global logistics. 

That discipline carried into his leadership style: calm, predictable, and relentlessly efficient.

While Jobs introduced  groundbreaking devices like the iPhone and MacBook Air, Cook turned Apple into a services-driven empire. 

He oversaw the launch of Apple Pay, the Apple Watch, AirPods, and the acquisition of Beats, while pushing subscription platforms such as Apple Music and Apple TV Plus into the mainstream.

The company also expanded into original entertainment, earning both Oscars and Emmys through its streaming division. 

In short, Cook transformed Apple from a hardware innovator into a multifaceted ecosystem company.

Analysts suggest that Apple’s board has likely been grooming multiple internal successors. 

John Ternus, senior vice president of Hardware Engineering, is the most frequently mentioned candidate and has been with Apple for more than two decades. 

At 50, Ternus is the same age Cook was when he succeeded Jobs. 

He oversaw recent iPhone launches, including the lightweight iPhone Air model.

Other notable candidates include Craig Federighi, head of Software Engineering and the public face of macOS and iOS updates; Greg Joswiak, the marketing chief known for his product storytelling; and Sabih Khan, newly appointed chief operating officer after Jeff Williams, once seen as Cook’s natural successor, transitioned to focus on design, watch, and health divisions.

Bryan Ma, vice president of Devices Research at IDC, commented that Apple appears to have built a strong internal lineup of potential successors. 

However, he noted, “Compounding the challenge is the fact that the bar has been set by big rock stars like Steve Jobs and Tim Cook. The next generation of leaders has very big shoes to fill”, emphasizing that whoever takes over after Cook will face immense pressure to uphold the legacy established by both Steve Jobs and Tim Cook.

Historically, Apple has managed leadership transitions with discretion. Jobs’ resignation letter in 2011 was brief and coordinated with the board; Cook’s succession followed almost immediately. 

Should Cook choose to retire within the next few years, industry watchers expect a similar process: no abrupt departures, no interim leaders, just a seamless internal promotion announced at a strategic moment, likely after a product launch or quarterly report.

Despite the rumors, there are still indications Cook plans to stay on. 

He continues to lead major keynotes, such as the September 2025 Apple Event, where he introduced the new orange iPhone 17. 

Colleagues describe him as energized by new projects such as the Vision Pro and Apple’s growing AI initiatives.

Under Cook, Apple’s steady profits and expanding global influence have set an almost unattainable standard for whoever comes next. 

The successor will inherit a company facing tougher questions about innovation saturation, slowing smartphone growth, and the long-term viability of its $3,500 Vision Pro headset.

The next leader must prove they can balance operational discipline with breakthrough creativity, a combination that defined Apple’s golden decades under both Jobs and Cook.

For now, all talk of Cook’s retirement remains speculation. 

However his approaching 65th birthday has forced investors and employees alike to confront the inevitable: even the world’s most valuable company will one day need a new face at the top.

Dogyung Bae / Grade 10
St. Johnsbury Academy in Jeju